Privacy Policy

Last Updated: March 1, 2023

1. Acceptance of Privacy Policy

Welcome to Ruf North America (“Ruf North America,” “we,” “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully.

By accessing or using rufnorthamerica.com and various related websites and services (collectively, the“Ruf North America”), you agree to be bound by this Privacy Policy and all of the terms incorporated herein by reference. By using Ruf North America and/or submitting or collecting any personal data via Ruf North America, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. If you do not consent and agree with the terms of this Privacy Policy, you cannot, and we do not authorize you to, access, browse, or use Ruf North America.

Our processing of personal information, such as your name, address, e-mail address, or telephone number, shall be undertaken consistent with the requirements of applicable privacy laws, including, but not limited to, the California Consumer Privacy Act (“CCPA”), the General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation (“UK GDPR”), and the Canadian Personal Information Protection and Electronic Documents Act (“PIPEDA”).

2. Information We Collect

2.1 Personal Information We Collect Directly from You

We collect personal information directly from you when you voluntarily provide us with such personal information, including, without limitation, unique identifiers such as passwords, and personal information in messages you send to us. We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.

Such personal information may include, without limitation, the following:

Selling, Purchasing, or Consigning a Vehicle through Ruf North America:
- If you are interested in selling, purchasing, and/or consigning a vehicle to Ruf North America through Ruf North America, we may collect personal information you provide to us so that we can contact you to consider such sale, purchase or consignment or to request that you submit additional information. This may include your name, company name, address, email address, telephone number, driver’s license/ID information, photo, gender, date of birth, the last four digits of your social security number, bank name, and bank account and routing numbers.
- For example, we may collect information to create your vehicle listing, to verify vehicle ownership, to confirm funds availability, to process payments, to populate purchase and sale documents, and to provide user support.
Registering with Ruf North America:
- If you register with us or subscribe to receive specific information or services via Ruf North America, we will collect your registration information, such as name, email address, mail address, telephone number, username and password.
- Registering via Ruf North America will give you the ability to personalize your experience and allow us to deliver content which aligns with your requests.

2.2 Information From Third Party Sources

Some third parties, such as our business partners and service providers, provide us with personal information about you, such as the following:

Account information for third party services:If you interact with a third party service when using our Site, such as if you use a third party service to log-in to our Site (e.g., Facebook or Google), or if you share content from our Site through a third party social media service, the third party service will send us certain information about you if the third party service and your account settings allow such sharing. The information we receive will depend on the policies and your account settings with the third party service. You understand the information transmitted to us is covered by this Privacy Policy; for example, the basic information we receive from Facebook about you.

2.3 Information We Automatically Collect When You Use Our Site

In order to access and use certain areas or features of Ruf North America, you consent to our collection and use of certain information about your use of Ruf North America through the use of tracking technologies or by other passive means. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to Ruf North America, search engines used, the internet protocol (IP) address used, the length of time spent on Ruf North America, the pages you looked at on Ruf North America, other webpages you visited before and after visiting Ruf North America, the type of internet browser you have, the frequency of your visits to Ruf North America, and other relevant statistics, including the following:

Traffic Data:We also may automatically collect certain data when you use Ruf North America, such as: (1) IP address; (2) domain server; (3) type of device(s) used to access Ruf North America; (4) web browser(s) used to access Ruf North America; (5) referring webpage or other source through which you accessed Ruf North America; (6) geolocation information; and (7) other statistics and information associated with the interaction between your browser or device and Ruf North America (collectively, “Traffic Data”). Depending on applicable law, some Traffic Data may be personal information.

3. How We Collect Information

We collect information (including personal information and Traffic Data) when you use and interact with Ruf North America, and in some cases from third party sources. Such means of collection include:

When you use Ruf North America’ interactive tools and services;
When you voluntarily provide information in free-form text boxes through Ruf North America or through responses to surveys, questionnaires and the like;
If you use a location-enabled browser, we may receive information about your location and mobile device, as applicable;
Through Cookies, web beacons, analytics services and other tracking technology (collectively, “Tracking Tools”), as described below; and
When you use the “Contact Us” function on Ruf North America, send us an email or otherwise contact us.

4. Tracking Tools, Behavioral Advertising, and Opt-Out Options

4.1 Tracking Tools

We may use tools outlined below in order to provide our Ruf North America to advertise to and better understand users.

Cookies: “Cookies” are small computer files transferred to your computing device that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using Ruf North America. We use Cookies to improve or tailor Ruf North America, customize advertisements by tracking navigation habits, measuring performance, and storing authentication status so re-entering credentials is not required, customize user experiences with Ruf North America, and for analytics and fraud prevention. For more information on Cookies, including how to control your Cookie settings and preferences, visit http://www.allaboutCookies.org. You can manage Cookies in your web browser (for example, Edge, Explorer, Chrome, Safari, etc.) settings, and you always have the choice to change these settings by accepting, rejecting or deleting Cookies. If you choose to change your settings, you may find that certain functions and features of Ruf North America will not work as intended. Cookie settings are slightly different depending on the browser used, so to manage Cookies, you should refer to the program documentation and the relevant settings within your particular browser. The follow details the types of Cookies we use and why we use them:
- Absolutely necessary Cookies. These Cookies are essential to enable you to move around a website and use its features. Without these Cookies, services you have asked for, like adding items to an online order, cannot be provided.
- Performance Cookies. These Cookies collect information about how you use our Ruf North America. Information collected includes, for example, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These Cookies do not collect information that personally identifies you and only collect aggregated and anonymous information. Performance Cookies are used to improve the user-friendliness of a website and enhance your experience.
- Functionality Cookies. These Cookies allow Ruf North America to remember choices you make (such as your username or ID, language preference, or the area or region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of web pages. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these Cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about the use of our Ruf North America, the websites of selected advertisers and the emails, special promotions or newsletters that we send. The information collected by Web Beacons allows us to analyze how many people are using Ruf North America, using selected publishers’ websites or opening emails, and for what purpose, and also allows us to enhance our interest-based advertising (discussed further below).
Web Service Analytics: We may use third-party analytics services in connection with Ruf North America, including, for example, to register mouse clicks, mouse movements, scrolling activity and text typed into Ruf North America. We use the information collected from these services to help make Ruf North America easier to use and as otherwise set forth in Section 5 (How We Use Your Information). These analytics services generally do not collect personal information unless you voluntarily provide it and generally do not track your browsing habits across web services that do not use their services.
Mobile Device Identifiers: As with other Tracking Tools, mobile device identifiers help Ruf North America learn more about our users’ demographics and internet behaviors in order to personalize and improve the Site. Mobile device identifiers are data stored on mobile devices that may track mobile device and data and activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of personal information (such as media access control, address and location) and Traffic Data.

4.2 Behavioral Advertising

We may use a type of advertising commonly known as interest-based or online behavioral advertising. This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display Ruf North America ads to the user based on the user’s interests (“Behavioral Advertising”). Such partners may include third-party service providers, advertisers, advertising networks or platforms, traffic measurement service providers, marketing analytics service providers, and other third party service providers (collectively,“Advertising Service Providers”). Other Tracking Tools used by our partners may collect information when you use the Site, such as IP address, mobile device ID, operating system, browser, web page interactions, geographic location and demographic information, such as gender and age range. These Tracking Tools help Ruf North America learn more about our users’ demographics and internet behaviors.

4.3 Options for Opting out of Cookies and Mobile Device Identifiers

If we process Cookies based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time by contacting us at info@rufnorthamerica.com. Please note, that if you exercise this right, you may have to then provide your consent on a case-by-case basis for the use by us or disclosure of certain Cookies, if such use or disclosure is necessary to enable you to utilize some or all of our services.

Some web browsers allow you to reject Cookies or to alert you when a Cookie is placed on your computer, tablet or mobile device. You may be able to reject mobile device identifiers by activating the appropriate setting on your mobile device. Although you are not required to accept Ruf North America’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through Ruf North America.

You may opt out of receiving certain Cookies and certain trackers by visiting the Network Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) opt out page, or by installing the DAA’s AppChoice app (for iOS; for Android) on your mobile computing device. When you use these opt-out features, an “opt-out” Cookie will be placed on your computer, tablet or mobile computing device indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your computer, tablet or mobile computing device, you may need to opt out again. For information about how to opt out of interest-based advertising on mobile devices, please visit http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device. You will need to opt out of each browser and device for which you desire to apply these opt-out features.
Even after opting out of Behavioral Advertising, you may still see Ruf North America advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that Ruf North America is no longer using Tracking Tools — Ruf North America still may collect information about your use of Ruf North America even after you have opted out of Behavioral Advertising and may still serve advertisements to you via Ruf North America based on information it collects via Ruf North America.

This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for third party privacy policies and practices. Please be aware that some Cookies placed by third parties can continue to track your activities online even after you have left Ruf North America.

4.4 How Ruf North America Responds to Browser “Do Not Track” (DNT) Signals

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including Ruf North America, do not proactively respond to DNT signals. For more information about DNT signals, visit http://allaboutdnt.com.

5. How We Use Your Information

We may use information (including information that has been de-identified and/or aggregated) to better understand who uses Ruf North America and how we can deliver a better user experience.

We use information, including personal information, to provide Ruf North America and to help improve Ruf North America, to develop new services, and to advertise (for example, to display Ruf North America ads on other web services). Specifically, such use may include:

Providing you with the products, services and information you request;
Responding to correspondence that we receive from you;
Contacting you when necessary or requested;
Providing, maintaining, administering or expanding Ruf North America, performing business analyses, or for other internal purposes to support, improve or enhance our business, Ruf North America, and other products and services we offer;
Customizing or tailoring your experience of Ruf North America, which may include sending customized messages or information;
Notifying you about certain resources or services we think you may be interested in learning more about;
Sending you information about Ruf North America or our products or Ruf North America;
Sending emails and other communications that display content that we think will interest you and according to your preferences;
Combining information received from third parties with information that we have from or about you and using the combined information for any of the purposes described in this Privacy Policy;
Showing you advertisements, including interest-based or online behavioral advertising;
Using statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
Fulfilling our legally required obligations, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities;
Resolving disputes;
Protecting against or deterring fraudulent, illegal, or harmful actions; and
Enforcing our Privacy Policy and other agreements.

By providing your e-mail and/or phone number and checking a box, clicking the “complete” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, pre-recorded, and/or automated calls and text messages and alerts, to that phone number. After signing up, you will receive a confirmation e-mail or text message from Ruf North America on your mobile number. This agreement is not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered. We may discontinue these programs at any time without notice.

Compatible carriers may include: AT&T, T-Mobile, Verizon Wireless, Sprint, Boost, Alltel (Verizon Wireless), U.S. Cellular, Cellular One, MetroPCS, ACS/Alaska, Bluegrass Cellular, Cellular One of East Central Illinois, Centennial Wireless, Cox Communications, EKN/Appalachian Wireless, GCI, Illinois Valley Cellular, Immix/Keystone Wireless, Inland Cellular, Nex-Tech Wireless, Rural Cellular Corporation, Thumb Cellular, United Wireless, West Central (WCC), Cellcom, C Spire Wireless CellSouth, Cricket, Cincinnati Bell and Virgin Mobile®.

6. How We Share Your Information

In certain circumstances, and in order to perform Ruf North America, we may share certain information that we collect from you, as described in this section:

We do not sell your personal information to third parties. We may share your personal information with our partners to customize or display our advertising.
We may share your personal information and/or Traffic Data with our partners who perform operational services (such as hosting, billing, fulfillment, data storage, security, insurance verification, web service analytics, or ad serving) and/or who make certain services, features or functionality available to our users.
To determine if users have interacted with content across multiple devices and to match such devices, we work with partners who analyze device activity data and/or rely on your information (including demographic, geographic and interest-based data). To supplement this analysis, we also provide de-identified data to these partners. Based on this data, we may then display targeted advertisements across devices that we believe are associated or use this data to further analyze usage of Ruf North America across devices.
We may transfer your personal information to another company in connection with a proposed merger, sale, acquisition or other change of ownership or control by or of Ruf North America (whether in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.
We also may need to disclose your personal information or any other information we collect about you if we determine in good faith that such disclosure is needed to: (1) comply with or fulfill our obligations under applicable law, regulation, court order or other legal process; (2) protect the rights, property or safety of you, Ruf North America or another party; (3) enforce this Privacy Policy or other agreements with you; or (4) respond to claims that any posting or other content violates third-party rights.

7. Amendments

We store and process your information on our servers in the United States. We maintain industry standard backup and archival systems. Although we make good faith efforts to store personal information in a secure operating environment that is not open to the public, we do not and cannot guarantee the security of your personal information.

Any information you send to us electronically, while using Ruf North America or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.

If at any time during or after our relationship we believe that the security of your personal information may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to notify you as promptly as possible under the circumstances. If we have your e-mail address, we may notify you by e-mail to the most recent e-mail address you have provided us. If you receive a notice from us, you can print it to retain a copy of it. You consent to our use of e-mail as a means of such notification. If you prefer for us to use the U.S. Postal Service to notify you in this situation, please e-mail us at info@rufnorthamerica.com. Please include your address when you submit your request. You can make this election any time, and it will apply to notifications we make after a reasonable time thereafter for us to process your request. You may also use this e-mail address to request a print copy, at no charge, of an electronic notice we have sent to you regarding a compromise of your personal information.

8. Your rights

8.1 Information You Provide

You can always choose whether or not to provide personal information through Ruf North America. However, if you choose not to disclose certain personal information, you may not be able to register as a user of Ruf North America, which may limit your access to certain portions of Ruf North America. We will not discriminate against you for exercising any of your rights, including otherwise denying you goods or services, providing you with a different level or quality of services, or charging you different prices or rates for services.

8.2 California Privacy Rights

In the preceding 12 months, we collected and disclosed for a business purpose the following categories of personal information about California consumers:

Category	Examples	Collected?	Categories of Recipients
Identifiers	Name, address, e-mail address, IP address	Yes	IT service management providers Email marketing website vendors Data analytics providers Security vendors Background check vendors Employment agencies or recruiting vendors
Personal information categories listed in the California Customer Records statute	Name, telephone number, driver’s license number, professional-related information, credit card information or any other financial information, and employment-related information	Yes	IT service management providers Email marketing website vendors Data analytics providers Security vendors Background check vendors Employment agencies or recruiting vendors
Protected classification characteristics under California or federal law	Name, age, citizenship, nationality, ancestry, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, proof of eligibility to work	Yes	Background check vendors Employment agencies or recruiting vendors
Internet or other similar network activity	Browsing history, search history, information on a consumer’s interaction with the Website	Yes	None
Geolocation data	IP address data	Yes	None
Professional or employment-related information	Proof of eligibility to work, resumé, other professional-related information and employment-related information	Yes	Service providers who process data on our behalf Internet service providers Background check vendors Employment agencies or recruiting vendors
Biometric information	None	No	None
Education Information	None	No	None
Inferences from the foregoing	None	No	None

Purposes for Collection, Use, and Sharing. We use and disclose the personal information we collect for our commercial purposes, as further described in this Privacy Policy, including for our business purposes with our partners and service providers as follows:

Auditing related to our interactions with you;
Legal compliance;
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and exercising our related rights;
Debugging;
Performing services (for us or our service provider);
Internal research for technological improvement;
Internal operations;
Activities to maintain and improve our services; and
Other one-time or short-term uses.

Your Rights. Where applicable, if you are a California resident you may have the following rights under the CCPA in relation to personal information we have collected about you, to the extent required by the CCPA and subject to verification and any applicable exceptions:

Right to Know/Access: You have the right to request that we disclose certain information to you about our collection and use of certain personal information about you as described below:

The specific pieces of personal information collected;
The categories of personal information collected;
The categories of sources from whom the personal information is collected;
The purpose for collecting the personal information; and
The categories of third parties with whom we have shared the personal information.

Right to Delete: You have the right to request that we delete your personal information.

Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of the rights above.

To make a request in relation to the above rights, please contact us using the information in Section 13 below. To fulfill your request, we will need to verify your identity.

Only you, or someone legally authorized to act on your behalf, may make a request related to personal information collected about you. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that they have been authorized by you to act on their behalf, such as a notarized power-of-attorney.

8.3 Canada, European Union and United Kingdom Privacy Rights

If our processing of your personal information is subject to GDPR, UK GDPR and/or PIPEDA, and unless subject to an exemption, you may have the following rights with respect to your personal data, as applicable:

The right to request a copy of your personal data which we hold about you and where possible, to transmit that data directly to another data controller;
The right to request that we correct any personal data about you;
The right to request your personal data be erased where it is no longer necessary for us to retain such data;
The right to withdraw your consent at any time to the processing of personal data to which you previously provided consent for processing;
The right to request that we provide you with a copy of your personal data;
The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction be placed on further processing;
The right to object to the processing of personal data (where applicable); and
The right to lodge a complaint with a data supervisory authority.

Please note that we will need to verify your identity before we are able to process any of the requests described in this Section 8, and in our discretion, may deny your request if we are unable to verify your identity. As a part of this process, government or other identification may be required.

9. How Long We Retain Your Information

We retain personal information about you for as long as necessary to provide you Ruf North America. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, prevent fraud, enforce this Privacy Policy, or as otherwise permitted or required by applicable law, rule or regulation. Afterwards, we retain some information in a de-identified and/or aggregated form, but not in a way that would identify you personally.

10. Information Provided on Behalf of Children and Others

Ruf North America is not intended for use by children and individuals under the age of 18 are prohibited from using Ruf North America. Ruf North America does not knowingly collect any information from children, nor are Ruf North America directed to children. If you are under 18, please do not attempt to register for Ruf North America or send any personal information about yourself to us. By accessing, using and/or submitting information to or through Ruf North America, you represent that you are not younger than age 18. If you are a parent or legal guardian of a minor child, you may, in compliance with this Privacy Policy, use Ruf North America on behalf of such minor child. Any information that you provide us while using Ruf North America on behalf of your minor child will be treated as personal information about you as otherwise provided herein. If you use Ruf North America on behalf of another person, regardless of age, you represent and warrant that you have authority to do so.

11. Third Party Web Services

The Ruf North America may contain links to or embedded content from third party web services. A link to or embedded content from a non-Ruf North America web service does not mean that we endorse that web service, the quality or accuracy of information presented on the non-Ruf North America web service or the persons or entities associated with the non-Ruf North America web service. If you decide to visit a third party web service, you are subject to the privacy policy of the third party web service as applicable and we are not responsible for the policies and practices of the third party web service. We encourage you to ask questions before you disclose your information to others.

12. Updates and Changes to Privacy Policy

The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of Ruf North America after the effective date of any amendments constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING Ruf North America AFTER THE EFFECTIVE DATE OF SUCH CHANGES.

13. Contact us

If you have any comments, concerns or questions about this Privacy Policy, please contact us at info@rufnorthamerica.com or at:

Ruf North America
One Concours Way
Al 1A Opa Locka, FL 33054

Contact Us